your closet doesn’t need more clothes, it needs better ones.
typical tees use less water, last more washes, and feel better the whole way through.
less waste + longer wear = better planet.
lenzing™ modal
fewer, better
no green tax
made to last
our signature fabric, made from beechwood trees.
the water and energy used to make it get reused again and again, so nothing really goes to waste. the outcome? soft. strong. breathable. and biodegradable.
we don’t do trends or seasons. we make things you’ll actually wear on repeat. no ‘one-season wonders’ headed straight to landfill.
sustainability isn’t a flex.
your basics shouldn’t cost a fortune to feel good or do good.
we believe better quality shouldn’t be a luxury, it should just be typical.
we made great quality the baseline.
soft doesn’t mean fragile. the better your tee holds up, the fewer you throw out. we made sure your t-shirt lasts wash after wash.
you + this tee = happily ever after (earth included).
we don’t just make clothes that look good, we make clothes that do good.
Modal is our first love (for obvious reasons). But not our last. Softer, stretchier, smarter fabrics are already in the works.
We’ll keep it real.
Always.
That’s why we’ll be the first to tell you - your tee will arrive in high-grade plastic packaging. Not ideal, we know. But right now it's the best way to make sure your clothes reach you in the way that they are meant to.
The upside? You’ll want to keep it. Toss in your gym fits, your jewellery, or turn it into your midnight snack stash - we’re not judging. We know we’re not perfect. But we’ll never greenwash you with words we can’t back up.
